Website Audit
and Cost Analysis
The Problem
A mockup sells faster than a diagnosis.
Most merchants get a redesign pitch before anyone’s looked at what’s broken. Agencies lead with a mockup because a mockup sells faster than a diagnosis.
We run this audit before every build, not just when a merchant asks for one, because we don’t want to guess either. That discipline means the audit you get is the same process we use to scope our own projects, not a lighter version built to lead into a sales call. And since payments run through us natively, we see cost and friction in the checkout layer that an agency without payment infrastructure genuinely can’t diagnose from the outside.
Our Process
Diagnosis before prescription.
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Intake
We start with your goals, current platform, and where you feel the friction, so the audit answers the questions that matter to your business.
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Technical Teardown
Full review of UX and navigation, page speed, SEO structure and indexation, platform fit for your scale, and security posture.
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Payment and Cost Review
A look at your current payment setup, fee structure, and checkout friction, plus a total cost of ownership breakdown across platform fees, apps, and processing.
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Roadmap Delivery
We walk you through findings prioritized by impact and effort, with a clear picture of what a MontyLab partnership would change, and what wouldn’t.
What’s Included
Specific findings, not vague opportunities.
UX and Design Review
An honest read on navigation, layout, and where customers are likely dropping off, benchmarked against stores in your actual category, not a generic best-practice checklist.
Speed and Performance Checks
Page load analysis and Core Web Vitals review, because a slow product page loses the sale before the pitch even starts.
SEO Readiness Review
Indexation, structure, and technical SEO health, flagging what’s actively costing you organic traffic today.
Platform Requirements Analysis
An assessment of whether your current platform can carry where the business is headed, or whether you’ve already outgrown it.
Payment Setup Review
A look at your current gateway, fee structure, and payment method coverage against what your specific market needs.
Total Cost of Ownership Analysis
Every cost your current setup carries — platform, apps, processing and maintenance — laid out plainly so you can compare it against any alternative, including us.
Cost Breakdown and Timeline Guidance
A clear view of what a rebuild would cost and how long it would realistically take, before you commit to anything.
Growth Roadmap and Priorities
Findings ranked by what moves revenue first, not a wall of forty equally-weighted line items.
FAQs
Questions & answers
Is the audit really free?
Free, no commitment. A merchant who understands their own numbers makes a better decision, with us or without us.
What do we actually get at the end?
A prioritized list of what’s costing you revenue today, a total cost of ownership breakdown, and a roadmap with timelines and costs. Specific findings, not a slide of vague opportunities.
We’re already on Shopify. Still useful?
Often more so. Most underperforming Shopify stores have a theme, app stack, or payment setup nobody optimized, or one that needed an upgrade.