The Choice
Custom build or app builder?
Both are legitimate.
We build mobile apps two ways: from scratch, or on a proven app builder platform. Both are legitimate, and which one you need depends on your requirements. App builders are fast and cost a few hundred dollars a month. They work well for a straightforward catalog with standard payment methods.
Where requirements are more complex — a local wallet, installment plan, or COD flow their template doesn’t support, an ERP or loyalty system that isn’t in their app directory, or a distinctive storefront the app version flattens into the same layout every other store ships with — that’s when a custom build costs less than the workarounds.
Our Process
Fit first, then build.
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Fit Assessment
We start by establishing whether you need a custom build at all. If a templated app builder covers your requirements, we’ll tell you.
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Discovery
For merchants who do need custom, we scope the feature set against your catalog, your integrations, and your payment requirements.
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Design
Native UI/UX for iOS and Android, built around each platform’s own interaction patterns.
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Build
App development with MontyPay checkout and push infrastructure built in from the start, plus whatever ERP, CRM, or logistics connections your operation runs on.
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Submission
App Store and Google Play submission handled end to end, including the review requirements each platform enforces.
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Post-Launch
Ongoing updates and feature rollout as engagement data shows.
What’s Included
A true native app, built from your store.
Native iOS and Android Development
Built as true native apps, so scroll performance, transitions, and load behavior match what customers expect from every other app on their phone.
Built From Your Existing Store
Your catalog, pricing, and promotions carry over automatically, so there’s no second product database for your team to maintain in parallel.
Custom Integrations
ERP, CRM, loyalty, and logistics connections built directly into the app.
Push Notifications and Segmented Offers
A direct channel to your most engaged customers that a browser tab can’t offer, with segmentation tied to your actual customer data.
Brand-True Design
Your app looks like your brand, not like a template with your logo dropped into the header.
App Store Launch Support
Submission and review handled on both platforms, so launch doesn’t stall on policy requirements your team has never dealt with before.
FAQs
Questions & answers
Custom build or app builder?
Depends on your requirements. Builders are fast and cheap and often the right call. Custom makes sense when the template can’t carry what you need. We work that out first.
When does an app template stop working?
When it needs too much configuration, can’t support high traffic, can’t support a local payment method you need, can’t connect to your ERP or loyalty system, or flattens your brand into a stock layout.
Do we need an existing store first?
If you want to use the app builder, yes. The app is built from your storefront, so the catalogue and checkout logic need to exist. If it’s a custom app built from scratch, no. We gather the requirements and develop the app natively on iOS and Android.
